Advisory Services To Technology And Services Companies, PE Firms And Investors
Our Services
SRM Services brings 30+ years of go-to-market leadership, from CEO to Marketing to Sales to drive your growth initiatives. Learn best practices from dozens of companies on how to scale, what hurdles to avoid, and what works in today’s AI/GenAI environment.
15 years of board service In private technology services firms, including initial board development, board expansion, succession planning, and board recruitment
SRM Advisory brings 15 years of Investing In high-growth, successful technology services firms, including experience with 82 investments in 13 countries and co-investing with over a dozen private equity firms. SRM Services has advised on the buy-side and sell-side of over 45 M&A transaction, from sourcing acquisitions to due diligence to M&A integration.
About
SRM Advisory
SRM Services is owned and driven by Sherrick Murdoff, an executive with 30 years of proven success in board leadership, corporate development, investing, M&A and Go-To-Market for venture-backed SaaS and professional services companies. Sherrick serves on the boards of multiple, private companies, including Neuraflash, Astound Digital and Thunder where he helps drive go-to-market execution, customer success, delivery excellence and M&A strategy. He is also a Senior Advisor at RLH Equity Partners, a private equity firm that invests in entrepreneurs to help scale distinctive, fast-growing services companies and an advisor to Tquila Fund of Founders, a technology venture-building firm that scales technology services businesses. Previously, Sherrick spent 12 years at Salesforce leading equity investments in technology services companies with Salesforce Ventures, involved in more than 80 investments and 45 exits.
Sherrick also serves on the boards of 2 non-profits: MIB Agents and UCSF Pediatric Cancer Council where he is passionate to find better treatments for kids with cancer.
